Offer great curb appeal
Pulling up to their potential new home should be a joyful experience for buyers. Give them the great first impression they’re hoping for with curb appeal that conveys a genuinely warm welcome.
Stylish house numbers, updated porch lighting, a classy door color, charming outdoor seating, flowers in bloom, and a welcome mat seem like unimportant details, but they make all the difference.
When a house looks cared for on the outside, it lets buyers know the inside has been maintained, too.
Once potential buyers step inside, give them a personal, emotional connection to the house. Remember to address all five senses:
- Sight. Use flattering lighting throughout the house to brighten dark corners and create playful shadows. This includes canned lighting, floor and table lamps, hanging pendants, and under-counter spot lights.
- Smell. Create a very subtle, pleasant scent throughout the house by lighting scented candles or plugging in an aromatherapy diffuser. Citrus, vanilla, and lavender are perfect choices. Make sure the smell is subtle, not overbearing.
- Touch. Incorporate texture through textiles that entice touching, which promotes a personal connection to a space.
- Sound. Turn on quiet music, hang wind chimes, or install a water feature to relax anyone touring the house.
- Taste. It never hurts to have some cookies or a candy bowl ready! Also be sure to offer chilled bottled water.
By appeasing the five senses, you’re sure to help potential buyers connect to the house.
Embrace floor space
If there’s one thing every buyer is looking for, it’s square footage. Play up every inch of it for them!
To make the house feel spacious, put breathing room around monochromatic furniture, and hang mirrors to reflect windows and room openings. Hang drapes high (or don’t use them at all), place large artwork on the walls, and lay down oversized area rugs.
Choose furniture raised up on legs to create a sense of lightness, and use decorative knickknacks sparingly to increase surface space. Create a distant focal point, such as a plant at the top of the stairs or a beautiful pendant light at the end of a hallway.
Emphasize architectural details
Even if your house flip includes some quirky architectural details, it’s best to show them off rather than try to hide them. After all, a house’s personality is part of its charm.
For example, if there’s seemingly wasted space underneath a staircase, turn it into a reading nook. If there’s a giant fireplace, dress up the mantle and arrange furniture around it. Built-ins have a special place in everyone’s heart, so if your house has them, definitely show them off!
Play up a lifestyle
Remember, you’re not just selling a house, you’re selling a lifestyle. This means you shouldn’t forget to dress up the outside areas, such as the patio and backyard. If you want your buyers to feel at home, set up an outdoor dining scene, arrange lounge chairs around the pool, or hang a rope swing.
By showing buyers the kind of life they could be enjoying, you’re showing them it’s worth paying to get it.
Check out Success Path for more tips on real estate and renovation.